logo

Hello


I'm a marketing graduate with MBA specialized on advertising. I also have skills of web development and design. I have a strong passion for Marketing, Advertising and Programming, and this passion makes me a curious person who always wants to learn every new tool on the market.

Raul Rincones
Name : Raul Rincones Izaguirre
Phone : 603 668 750
Email : raul@souminimal.com
Founder : www.souminimal.com
Address : Barcelona, Spain.

Ninja

I'm a ninja in these fields.

  • c

    DIGITAL MARKETING

  • b

    EMAIL MARKETING

  • d

    WEB DEVELOPER & DESIGN

  • f

    DESIGN UX | UI

  • p

    BRANDING

  • m

    SEO | SEM

Employments

My work experience.

  • 2017 - Present

    Founder - Frontend - Digital Marketing

    SOU MINIMAL | Freelance


    - Direct contact with clients
    - Attracting new customers
    - Design and development of web pages with WordPress, Prestashop, HTML5, CSS, JavaScript, JQuery.
    - Creation and analysis of databases to be used for Email Marketing Campaigns
    - Design and development of Email Marketing Campaigns
    - Creating marketing strategies for online
    - Data analysis for key decisions on investment in marketing advertising
    - Generation of content and development of social networks and blogs (community manager).
    - Evaluation and Construction of Digital Identity 2.0.
    - SEO by applying SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
    - Creation and production of advertising campaigns online
    - Planning for the purchase of digital media.
    - Market research and competitor tracking.
    - Development of monthly reports of results.

  • 2016 - 2017

    Email Marketing Deliverability, Frontend and Account Manager

    EuroIBC S.L.


    Frontend: - Front-End: HTML, CSS, Bootstrap, Javascript, JQuery.
    - Graphic: Photoshop and Illustrator
    - Create html campaigns for email marketing
    - Create Landing pages
    - Find bugs in the email marketing campaigns
    - Test the email marketing campaigns on multiples devices and Email clients.
    Deliverability: - Monitoring how the email marketing campaigns arrive in the different email clients.
    - Check the blocks by the IPS.
    - Maintenance the data bases.
    - Analyze the stats from the results of the deliverability.
    - Test different methods of sending.
    - Work together with the sender platforms to get better results on the deliverability.
    Account Manager: -Find new campaigns to send.
    -Analyze the results of the send outs.
    -Test new campaigns to find better results.
    -Find traffic for our own campaigns.
    -Get a better profit for the campaigns.
    -Research for new affiliates and new data bases to commercialize.

  • 2016 - 2016

    Frontend - Community Manager - Analytics Assistant

    Abacus Marekting Solutions


    Technologies:
    - Front-End: HTML, CSS, Javascript.
    - Graphic: Photoshop & Illustrator.
    - Community Manager: Development content for the Blog.
    - SEO & SEM.
    - Languages: Spanish and English.
    Data Engineering & Analytics Assistant.
    - Programming and running Email Marketing Campaigns.
    - Analysis of the campaigns and the stats.
    - Designs the Email Marketing Campaigns.
    - Finding new clients and new campaigns.
    - Google Analytics.

  • 2014 - 2015

    Coordinator of Special Accounts & Marketing Manager

    Albeca, Alimentos Berrios.


    Coordinator of Special Accounts


    - Supervise vendors and retail merchandisers.
    - Development of customer lists.
    - Maintain the customer invoice.
    - Follow up on supermarket chains and distributors to keep up to date with their payments.
    - Provide service to distributors (advertising material) with respect to price list and working conditions.
    - Monitoring and analysis of the competition.
    - Evaluate the personnel in charge.
    - Advise on matters within its competence.
    - Regular reporting of activities undertaken.
    - To support developers in their assigned activities.
    - Analyze problems to increase operating efficiency and to propose cost-effective solutions for the enterprise.
    - Know and apply the quality policy of the Company.
    - Comply with and ensure compliance with quality objectives and processes documenting management.

    Marketing Manager


    - Implementation of BTL events.
    - Develop campaigns for different product lines.
    - Analysis of the market, with the aim of developing positioning strategies.
    - Development of Online Marketing.
    - Responsible for designing and developing the website.
    - Community Manager.
    - Generating online traffic to the positioning; SEO, online campaigns, Email Marketing.

    • 2013 - 2015

      Chief Operating Officer - COO

      Capitan Duke | Freelance


      - Direct contact with clients
      - Attracting new customers
      - Creation and analysis of databases to be used for Email Marketing Campaigns
      - Design and development of Email Marketing Campaigns
      - Creating marketing strategies for online
      - Data analysis for key decisions on investment in marketing advertising
      - Generation of content and development of social networks and blogs (community manager).
      - Design and development of web pages.
      - Evaluation and Construction of Digital Identity 2.0.
      - SEO by applying SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
      - Creation and production of advertising campaigns online
      - Planning for the purchase of digital media spaces
      - Market research and competitor tracking.
      - Development of monthly reports of results.

    • 2012 - 2013

      Account Manager

      Six Marketers - Buenos Aires, Argentina.


      Six Marketers Argentina is a digital agency specializing in mobile advertising. SixMarketers provide an integrated solution that focuses on maximizing ROI.
      Successful mobile advertising depends entirely on the criteria adopted, and if appropriate to the objectives of the campaigns. Our campaigns are based on the following ad formats; text, Web, video and application.
      Six Marketers gives advertisers the key performance indicators appropriate to facilitate the ability to work at a cost per acquisition (CPA), cost per lead (CPL), cost per install (CPI) and the cost per download (CPD). This level of transparency gives advertisers performance visibility they need to see how well your ads are performing.
      Six campaigns Marketers are completely handled by our dedicated team of experts. Six Marketers applies mathematical techniques to maximize the performance of the campaign, which reveals how to get the most out of each.
      Our proven technology allows enterprises to obtain relevant and insightful to assist decisionmaking and improve conversion by generating more compromises information, subscriptions and sales.
      Six Marketers have the ability to do this in real time and optimize campaigns that are active, maximizing the volume of clicks high performance, reach your CPA goals and ultimately lead to ROI
      - The construction and management of relationships with advertisers, while new opportunities are analyzed.
      - Proactively monitor and analyze the performance data of the campaign on a daily basis. Analyze multiple sources of external data to make decisions planning and buying.
      - Prepare reports of findings for presentations or meetings marketing and development of possible recommendations.

    • 2011 - 2012

      Coordinator of the Department of Marketing & Commercial Management

      Colliers International -Buenos Aires, Argentina.


      - Perform the categorization of all properties that the company sells.
      - Development of Technical High Property
      - Define and implement effective strategies for building campaign
      - Definition of the pillars of communication for the Marketing Plan.
      - Preparation of promotional material.
      - Implementation of the direct marketing campaign
      - Monitoring of the campaign for the promotion
      - Survey the area newspaper
      - Marketing Report
      - Response PML: Mailing + Web
      - Definition of Person to Contact
      - Response Actions MKT Other PRM
      - Remove the promotional material and terminate the actions of PML
      - Concentrating the necessary documentation to record low of the property and terminate the property in different media.
      - Strengthen the final evaluation of the property, providing a detailed analysis of the same management since its high in the company.
      - Analysis of estimated vs. actual time
      - Expected results vs. completed
      - Report of cost-benefit
      - Conclusions
      - Delivery of transaction closure
      - Determine the degree of customer satisfaction and position Colliers in a foreclosure strategy
      - Thank You Letter
      - Send postcards to customers
      - Armed case study for Regional Marketing

    • 2008 - 2011

      Brand Analyst and Web Strategy Coordinator

      Ford Motors Company - Valencia, Venezuela.


      - Maintain 100% Web page updated www.ford.com.ve (Venezuela | Colombia | Ecuador).
      - Incorporate more dealers at Dealer Connection project.
      - Development of projects relating to the department web
      - To 100% production of the voice of the customer in Conford.
      - Provide 100% support, collaboration and support to the Customer Service Line 0800-8003673.
      - Coordinate, answer book and develop evidence of MCRP Business Aplication.
      - Support and assist in the logistics of events and launches of department vehicles.
      - Assist in audit activities of the department.
      - Percentage of entry (Revenue Share):
      - Adjusted Monthly updating of equipment and units spiders BU / CKD to Venezuela.
      - Analysis and presentation of key information monthly for the meeting of Market Matters (industry, segment, share inventory and Venezuelan automotive industry)
      - Provide 100% support to dealers in web applications used by dealers.
      - Study and analysis of Ford's product specifications and competition for Venezuela Brand Management (Brand Management)
      - Set of specifications and monitor the advertising agency for the preparation of data sheets for all products
      - Audits
      - Updating the Adjusted equipment.
      - Support the Marketing Department with respect to events held.
      - Support development of FPV's (Planning volumes for the next 10 years) - Support Competitive
      Cycle Development Plan (Planning life cycle of competitive vehicles, showing a minor or major change)
      - Support the management of the Marketing Tracking information regarding volume and share
      - Help in writing press releases for posting on the website www.ford.com.ve: Venezuela Off Road 2009, Chica E! 2009.
      - Development and support in the Andean presentation Matters 2010
      - Update changes in the color palette of imported vehicles as a result of the review of Ordering Guides
      - Support the development of studies of new products

Skills

Marketing Online
Email Marketing
HTML5 | CSS | Javascript
SEO | SEM
Design

Education

  • 2016 - Present

    Master en programación web & mobile.

    CIPSA. Centro de Informática Profesional – Barcelona, Spain.


  • 2013 - 2014

    Master in Business Administration – MBA.

    University of Palermo | Buenos Aires, Argentina.


  • 2003 - 2008

    Bachelor in Marketing.

    UNITEC - University Technology Center. Valencia, Venezuela.


  • 2001 - 2002

    English Program

    Morehead State University | United States


Blog

My recent articles.

blog-1

Apr 26, 2017.

The beautiful and incredible world of the websites

Written by Raul Rincones

blog-1

Oct 13, 2015.

Launch your app

Written by Raul Rincones

blog-4

Oct 07, 2015

Crisis, ¿oprtunidad para emprender?

Written by Raul Rincones

blog6

Oct 02, 2015

El dream team para las startups

Written by Raul Rincones

Contact


Name :   Raul Rincones
Phone :   603 668 750
Email :   raul@souminimal.com
Agency :   www.souminimal.com
Address :   Barcelona, Spain.